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Module 2: Workshop 2: The RBM imperative
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Learning: Skills & Abilities
When thinking about growth strategies, there exists a temptation to believe that existing sales techniques will lead to optimal results. Many organisations recognise the landscape has fundamentally changed, and they need a more effective, current marketing model. We address the importance of making subtle but significant changes to optimise client advocacy and professional introductions – getting others to represent you in your absence. We also discuss the powerful impact of developing niche expertise in your practice.
